$2 Billion Milestone For Hotels Using SiteMinder
A worldwide surge in online hotel bookings and a rapidly expanding property base are behind a doubling in year-on-year booking revenue for hotels using SiteMinder’s international online distribution platform.
SiteMinder today reported that its distribution platform delivered its growing list of global hotel customers using the platform just over USD$2 billion dollars (£1.2 billion pounds) in booking revenue from online channels in the 12 months to June 30, 2012 – double the figure from the previous financial year.
The $2 billion in revenue was generated by a record 5.7 million hotel reservations that SiteMinder processed over the past year, equating to USD$361 (£217) for each booking.
SiteMinder’s General Manager for Sales and Marketing, David Williams, said the doubling in revenue followed a major growth in the number of hotels around the world using SiteMinder’s distribution platform, as well as a significant increase in the number of booking channels they list their rooms on, increasing online revenue opportunities. The platform powers the SiteMinder Channel Manager and recently released Room Distribution Exchange (RDX) – an industry standard connectivity platform.
Mr Williams also said SiteMinder had seen a sizeable increase in the number of accommodation companies integrating their Property Management Systems (PMSs) to SiteMinder’s Channel Manager, creating an automatic and express two-way ‘booking highway’ for properties and online booking channels.
“With consumers around the world booking more rooms online than ever before, more hotels are turning to effective technologies like SiteMinder to maximise revenue from this increasingly important market,” Mr Williams said.
“Since SiteMinder’s launch in Australia in 2006, our expanding worldwide distribution network has given our hotel clients in all regions direct access to a growing number of international consumers. Properties of all sizes are clearly benefitting from putting their inventory in front of growing online audiences.
“SiteMinder is at the forefront of the online booking boom in the hotel industry. We are very proud of the success that our hotel customers have achieved in the past 12 months and we look forward to growing their business further in the next 12 months as we continue to improve the technology which is powering this unprecedented growth.”
Last month SiteMinder announced the launch of Room Distribution Exchange (RDX) – an industry platform allowing hotel systems and online booking channels around the globe to connect directly over the web without needing to use third party distribution intermediaries.
SiteMinder, was last year named as one of Australia’s fastest-growing technology companies in the ‘Deloitte Technology Fast 50’ awards based on performance over a three-year period.